Cutting the Clutter

Coach,

Hey Designer, I need my marketing funnel to really grab attention. I’m talking pop-ups, flashing buttons, maybe some fireworks? I want people to feel excited when they land on my page!

Me,

Fireworks, huh? Sure, we could make it look like the 4th of July, but let’s think about your audience. When people land on your page, they’re probably looking for your courses or resources, right?

Coach,

Exactly! They’re looking for my coaching programs, and I want them to sign up quickly. That’s why I want it to stand out!

Me,

Got it! But here’s the thing – when everything on your page is shouting, it’s like standing in a room where everyone’s talking at once. It’s overwhelming, and people don’t know where to look. Think of your funnel like your coaching sessions – clear, calm, and straight to the point.

Coach,

Hmm… so more like me guiding them, not screaming at them? Okay, that makes sense. But can’t I have a little flair?

Me,

Flair, yes! But with purpose. Imagine this: instead of ten flashing buttons, we have one clean, bold “Start Now” button. Simple, direct, and exactly what your clients need to get going. Plus, your content shines through without distractions. It’s like showing them the right path instead of throwing them into a maze.

Coach,

Alright, so basically I need my page to be as clear as my instructions when I tell clients to drink more water, right? No overthinking!

Me,

Exactly! Think of simplicity in design like drinking water – everyone knows they need it, but sometimes they forget how refreshing it is. A clear layout makes it easy for people to take action, just like a glass of water when you’re thirsty. They know where to click, what to expect, and how to get to your course.

Coach,

So, clean design helps them find my products faster and sign up without feeling overwhelmed?

Me,

You got it! Think of your funnel like a smooth conversation with your clients. No need to yell – just a gentle nudge in the right direction. Let the design be simple, so your message can be powerful. And hey, we can still sprinkle in some flair… just no neon explosions, okay?

Coach,

Haha, okay, no neon explosions. Let’s keep it clear and simple, like me telling my clients to start small and build from there!